Comment: Are we really still using tired old cliches in World Cup advertising campaigns?

So I had a tweet a while back which went like this:

I hadn’t seen the ad but it sounded bad already but before I’d even had a chance to see it, I received this tweet:

Well, I’ve seen it now Marcus and it’s so unimaginative and tired and cliched in its view of relationships that it’s taken me this long to work up the energy to comment on them. For those who haven’t seen the ads, here you go:

And it’s not just Currys. Pringles, you’re next…

Advertisers, you’re missing a trick. Instead of antiquated ads with killjoy girlfriends, how about something with this sort of feel…


The Independent reports that a Curry’s spokesman said: “Our current TV campaign is driven by a universal insight about relationships, which provides fertile ground for humour and if anything shows the female in the ultimate position of authority. Our advertising in no way says that only men purchase TVs.”

Quite right, relationships are definitely fertile ground for humour – but the operative word here is ‘humour’.



  1. Thanks so much for writing this – I know loads of woman who CAN’T WAIT for the World Cup to start. Female footie fans should be gold dust for advertisers surely? Love that nerf gun ‘challenge too!’ 🙂 x

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